11September 2022
In this article, you’ll discover why you need an updated LinkedIn profile as soon as possible.
See, I have actually read hundreds (if not thousands) of LinkedIn profiles of executives and business owners in many different industries.
When I look at a profile, I read it using my experience optimizing them to help the executive generate leads and sales for their business.
Most that I see are ones generated using LinkedIn’s account wizard … making it read like a resume.
Albeit a quality resume, but not one useful for sales and marketing.
This means your profile is costing you numerous chances to connect and engage with your target market and potential customers.
Here is why you need a better profile:
Reason 1: You need to be seen by your target market
A profile offers two essential contributions to your exposure on LinkedIn.
The secret is to use it to tell your story in a friendly, convincing tone, so it should be written in the first person.
Your “heading”. This is the phrase or keywords below your photo and name to define who you are and what you do.
You need to use the right keywords to guarantee you show up in searches to help your potential customers or clients find you quicker.
Most likely, your profile or summary lacks the kind of keyword phrases that are used by your potential customers or clients to find you.
Your “headline”. This is what places you as an expert in your field.
I bet your current one looks great for a resume, however, potential customers want to know how you can help them.
Factor 2: Relevance
Business executives and owners go to LinkedIn to reach out and connect with people and build relationships with them for potential business opportunities.
These can be potential customers as well as new partners or even new employees!
The very best way to do this is to clearly communicate who you are, what you can do and how you can help someone.
You highlight it in the Summary and Experience sections.
Factor 3: Credibility
You need to offer proof that you can do what you say you’ve done.
Testimonials, certifications, awards, posts, as well as endorsements, provide the social proof you need.
Factor 4: Personality
People use LinkedIn to build relationships and engage with other professionals.
Every communication needs to show your personality and individuality. Since your profile is the first thing people will see, this is where you begin. Use your profile to show you are approachable and that you are a professional and someone they should connect with and get to know.
That’s it …
Your current profile might work if are looking for a new job or opportunity.
However, if you want to reach out to potential prospects or partners to market your business and generate more sales, you probably should look into a LinkedIn account makeover sooner than later.
Are you interested in improving your profile but are too busy, don’t have the expertise or don’t feel like doing all these steps yourself?
Well, I provide professionally-designed LinkedIn profile makeovers, and currently have a few openings.
Is that something you’d be interested in learning more about?
So if you’re ready to begin connecting with the right people and creating leads, as well as sales opportunities and want to find out more, go to ConnectWithWalt.com and set up a time to chat about getting started.