3July 2022
In this post, I am going to show you why you need a LinkedIn profile makeover sooner than later. I’ve reviewed hundreds of LinkedIn profiles. Some are good. Some are only OK. A lot need help.
When I review a LinkedIn profile, I tend to do so through the lens of my experience optimizing LinkedIn profiles to generate leads and sales opportunities from LinkedIn for business-to-business companies and to help job seekers who are looking for their next opportunity.
Now, chances are your LinkedIn profile is one that’s been developed using the LinkedIn profile wizard…making it little more than an online resume.
Albeit a OK resume, which needs a little more pizazz to make you stand out, but not so useful when it comes to sales and marketing.
Meaning your profile is costing you several opportunities to connect and engage with recruiters and business prospects.
Don’t sweat it though, because not only am I going to identify these opportunities for you one-by-one, I’m going to explain why you need a LinkedIn profile makeover sooner than later…
Reason 1: Visibility
A profile provides two important contributions to your visibility on LinkedIn.
First, is the use of keywords to ensure you show up in a search for the keyword(s) a recruiter, prospect or customer might use to find you.
It’s likely your current profile doesn’t contain any keywords that are used to find or identify people in your space.
Second, is a headline that positions you as an expert in your personal business niche or field.
A “headline” is the phrase that shows up underneath your name on the profile.
Again, your current headline might work in some situation, but it needs to be optimized and pertinent for your current situation. Recruiters and Prospects want to know what you do and how you can help them.
The headline is so important because it’s often all a prospect gets to see to decide if he/she wants to know more about you or not.
Reason 2: Relevance
People go to LinkedIn primarily to connect with people who would make excellent employees, who can make their jobs easier, and/or increase their current results.
If you want recruiters and prospects to connect and engage with you, then you have to tell them why.
The best way to do this is to clearly communicate the benefits you can deliver.
This is best done in the Experience/Summary section, as then it’ll also show up in LinkedIn searches.
Reason 3: Credibility
The experience section also gives you an opportunity to remove perceived risk on the part of the prospect by offering proof that what you say you’ve done, you’ve actually done.
Case studies, testimonials, awards, and media coverage are all effective forms of social proof.
Reason 4: Personality
Recruiters, Employers and Potential Buyers come to LinkedIn to connect and engage with real people.
Every interaction on LinkedIn should show some personality, and your profile is a great place to start.
It makes you appear more human, more approachable.
The key to this of course is to tell your story in a friendly, confident tone, and to write like you talk (warts and all).
Meaning that your profile should be written in first person.
So there it is…
If you’re looking to make a career change, to generate leads, and sales opportunities, you need a LinkedIn profile makeover sooner than later.
And it just so happens, I provide professionally-designed LinkedIn profile makeovers…
So if you’re ready to start be seen by more recruiters and potential employers, generate leads, create more sales opportunities for your business, and would like to learn more, click on the link below.